INTRODUCTION TO DIGITAL ANALYTICS
Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway – Geoffrey Moore (Author of Crossing the Chasm & Inside the Tornado)
- DigitalVarsity provides a unique Web Analytics online course that is easy, flexible and a self-paced learning system.
- Find affordable, practical and versatile digital training programs that are in sync with the latest trends and practices of the analytical age.
- Our training program is designed for on-the-go marketers and aspiring entrepreneurs with an interest in digital analytics, either as a career or as an essential skill for their own personal & professional growth.
WEB ANALYTICS AS A CAREER OPTION
- Web enthusiasts will get hands-on experience to draw out proper analysis based on web trends.
- Helps with understanding a company’s web presence and uses those insights to achieve greater results.
- Carve your own niche in the field by focusing on different web analytics tools.
- Our digital analytics course will focus on specific skills that a web analyst should possess like basic knowledge of website design, information architecture, and page layouts.
- Various internet marketing options like SEO, PPC, online advertising, and email marketing among other skills required for your career advancement.
- Develop your skills in a custom-built online learning environment that exposes you to numerous real-life situations which build in complexity over time, challenging you to think critically about how to apply your knowledge and skills.
- Our experts will assist you nurture your personal online presence that enables you to create a vastly diverse, evolving, and promising career path in website analytics.
- Offer insightful feedback on your work, and provide answers to all your digital analytics questions.
OUR DIGITAL MARKETING ONLINE COURSE IN A NUTSHELL
- Highly practical distance learning course designed to equip learners with skills in conversion tracking concepts, descriptive statistics, chart reading google analytics reports, direct, referring, and search traffic.
- Learn to use Google Adwords and Adsense.
- Event tracking, measure bounce rate, benchmarking, web analytics tools, text analytics, web analytics reporting, web data analysis, competitive intelligence analysis, multi-channel analytics.
- Understand concepts of on-page website analytics and on-site ads (CPM, CPC, CPA), methods for identifying causes of data spikes, peaks, and valleys among many others.
ENROL TODAY FOR A REWARDING FUTURE
- Our web analytics training program will help you understand what to measure and how to measure.
- Analyse the data to optimize your website and digital marketing campaigns.
- Understand important web analytic metrics related to predictive analytics, brand analytics, and customer service analytics.
- To build an effective measurement plan that evaluates your digital marketing performance.